What Is A Secondary Dimension In Google Analytics for Dummies

What Does What Is A Secondary Dimension In Google Analytics Do?

Its measurements can be (however are not restricted to): Transaction ID Voucher code Newest traffic source, and so on. That event's custom-made dimensions may be: Login approach User ID, and so on.


Although there are lots of dimensions in Google Analytics, they can not cover all the possible scenarios. Thus custom measurements are needed. Points like Page URL are global and also use to lots of instances, but suppose your business offers on-line courses (like I do)? In Google Analytics, you will not find any type of measurements related specifically to on the internet training courses.


Enter Custom Capacities. In this blog site article, I will certainly not dive deeper right into custom-made measurements in Universal Analytics.




The range defines to which events the measurement will apply. In Universal Analytics, there were 4 scopes: User-scoped personalized measurements are put on all the hits of a customer (hit is an event, pageview, etc). If you send out User ID as a personalized dimension, it will be applied to all the hits of that specific session AND to all the future hits sent by that customer (as long as the GA cookie remains the exact same).

The Basic Principles Of What Is A Secondary Dimension In Google Analytics

For instance, you might send the session ID custom-made measurement, and also also if you send it with the last occasion of the session, all the previous events (of the exact same session) will obtain the worth (What Is A Secondary Dimension In Google Analytics). This is carried out in the backend of Google Analytics. measurement applies only to that particular event/hit (with which the dimension was sent)


That measurement will certainly be applied only to the "test started" occasion. Product-scoped personalized measurement uses only to a certain product (that is tracked with Enhanced Ecommerce performance). Also if you send multiple products with the exact same transaction, each item might have different worths in their product-scoped personalized dimensions, e. g.


Why am I telling you this? Due to the fact that some things have changed in Google Analytics 4. In Google Analytics 4, the session extent is no more available (a minimum of in custom-made dimensions). Google claimed they would include session-scope in the future to GA4. If you desire to use a dimension to all the occasions of a particular session, you have to send out that measurement with every event (that can be done on the code degree (gtag) or in GTM).

Getting The What Is A Secondary Dimension In Google Analytics To Work

It can be in a cookie, information layer, or elsewhere. From now on, customized dimensions are either hit-scoped or user-scoped (previously called Customer Residences). User-scoped customized dimensions in GA4 work in a similar way to the user-scoped dimensions in Universal Analytics but with some differences: In Universal Analytics, a user-scoped customized dimension (embed in the center of the customer session) was related to EVERY occasion of the same session (also if some event took place prior to the measurement was set).


Also though you can send out customized item information to GA4, at the moment, there is no way to see it in reports properly. (allow me recognize). At some point in the past, Google stated that session-scoped customized dimensions in GA4 would certainly be offered also.


When it comes to custom measurements, this scope is still not available. And now, let's relocate to the second component of this article, where I will certainly reveal you how to set up custom-made dimensions and also where to discover them in Google Analytics 4 reports. Initially, let me begin with a basic introduction of the process, and afterwards we'll take an appearance at an instance.




You can just send the occasion name, state, "joined_waiting_list" as well as after that include the criterion "course_name".

The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

Because situation, you will require to: Register a specification as a customized meaning Start sending out custom-made parameters with the events you desire The order DOES NOT matter below. You ought to do that rather a lot internet at the same time. If you begin sending the criterion to Google Analytics 4 as well as only register it as a custom measurement, say, one week later on, your records will be missing out on that a person week of information (because the enrollment of a custom-made dimension is not retroactive).


Every single time a visitor clicks a menu product, I will certainly send out an event as well as two added criteria (that I will certainly later sign up as customized measurements), menu_item_url, as well as menu_item_name.: Food selection link great site click tracking trigger problems vary on many web sites (because of different click courses, IDs, etc). Attempt to do your best to apply this instance.


Go to Google Tag Manager > Activates > New > Simply Hyperlinks. By developing this trigger, we will certainly enable the link-tracking capability in Google Tag Manager.


Then go to your internet site as well as click any of the menu links. Really, click at the very least two of them. Return to the sneak peek mode, as well as you should start seeing Link Click events in the preview mode. Click the very have a peek here first Link, Click occasion and also most likely to the Variables tab of the sneak peek setting.